Arnhem Lions – identity and jersey design

The Arnhem Lions are a competitive paintball team that participates in international mid-divisional championships. The brief for the team was simplicity, clarity and should undeniably say “sports”. In a team sport still somewhat fraught with flames, skulls and various “badass” imagery, we decided to stay away from that to distinguish the team from the competition, while ensuring recognizability. Photos: Roderick van der Steen

Main logotype & mascot.

Varsity-style type and monogram for use on practice jersey.

Lion mascot. Many, many iterations before we finally settled on this current mark.

Player name and number type.

Logotype variations.

Pattern of sponsor logos as applied to the jersey’s flanks.

Up Next:

Sports logo designs